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Case Studies

E-COMMERCE​

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Helping an Outdoor Brand in UK during their high season.

 

This was a 2 months project, they had a dedicated website to sell their unique product and were looking to try Facebook Advertising this year. I made a few unique videos, prepared an advertising campaign and retargeting strategy, then quickly launched as the high season already started.

 

I was able to scale fast and get great results. The company got almost 500 000 USD in Sales in only 6 weeks, nearly 10 000 Orders for a total of 160 000 USD spent in Advertising. And a Return On Investment of 3.12. 

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Long term project, around 6 months.

 

This brand already started ads and was looking to scale more and launch new countries. I was able to create 45 campaigns, launch many new countries all around the world, reach 100 Million people and in 6 months they got more than 80 000 new customers.

 

The total spent was about 2.5 Million USD on this project. Customers were buying from ClickFunnels and total ROAS was above 2 for a net profit of 25% (using Paypal and Stripe).

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On this market we only offered Cash On Delivery to customers. This is an example of some ROAS in january 2021 for around 15 000 USD spent in ads. There are a lot of markets in COD (Cash on Delivery) that I have had the chance to scale and the results were great especially in countries like Philippines and Indonesia.

 

 

 

 

 

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Using Clifckfunnels I was also able to scale multiple Funnels for E-Commerce in Europe and in the USA for Health and Beauty Products. ClickFunnels has been working very well to create high converting landing pages and custom checkout pages. Here are a few examples of previous work and results.

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More recently, I was part of a Health and Beauty Brand Scaling in Germany to 15.000$/day in ads. As a sales Manager I was paid a % of the profit and leading a Team of around 10 people with daily meetings, strategy and content optimization. We had great results and a very profitable strategy of constantly testing new materials (25%+ Net Profit) for about 7 months.​

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Here is an example of Daily and Weekly performance:

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New case study for a Pets Brand on Tiktok. Here I have started to scale a Brand on Tiktok, the average order value is 13$ with a supplier cost at 3$ and average CPA under 4$, which is good so far and very profitable.

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I am using a vertical scale testing multiple interests and duplicating the best performing Ad Sets, testing 3 videos per Ad Set with a total of 9 videos so far (only UGC).

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I am also using different strategies like "Initiate Checkout" instead of "Place an Order" for a few Ad Sets and another Traffic Campaign with 20$ Daily.

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Here is another case study running Meta ads for a Brand that was using only Tiktok Ads and wanted to start with FB/IG. We used UGC from Tiktok ad tested 6 different videos, we were able to go from 0 to around 120 orders in 2 weeks with a CPA around 2$. The goal now is to slowly scale it.

 

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